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3 Big Benefits of Specialisation in Business | Ep 92

The idea that offering a wide range of services will make your business more appealing to potential clients is a common misconception. When in fact ... the opposite is true.

I’m not one to cause arguments, but ...

TODAY I’M GOING TO CHALLENGE SOME OF YOUR BELIEFS AROUND SPECIALISATION VS GENERALISATION.

Just think about it...

You need help with the social media for your agency. Who will you turn to for the best results?

A general do-it-all-but-the-kitchen-sink marketing business, or ...a social media specialist? 🤔

I know what I would choose!

SO LET’S TALK ABOUT WHY THE BENEFITS OF SPECIALISATION IN BUSINESS FAR OUTWAY THE DISADVANTAGES. ESPECIALLY WHEN YOU HAVE SCALABLE GROWTH ON YOUR WISH LIST

 

If you have a question you’d like me to answer on the podcast? Write in with your question at sandrajulian.co/askme


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Episode edited by LJS Creative Services - Podcast Manager