Ep 46 - The Art of Storytelling in Business
Ghostwriting? Nailing your founder’s story in one or two sentences in such a way that people get who you are and can’t wait to work with you? Leveraging story in your business?
Are you as puzzled AND intrigued as I am?
I mean, there’s no escaping the storytelling as a marketing strategy narrative, but what can it mean to your business? And how do you do it well, even if writing is not your thing?
Danielle Cook, professional ghostwriter and copywriter, lets us in on her approach. But also, she explains what you can expect if you decide to hire a ghostwriter or copywriter to do the storytelling for you... in YOUR unique voice.
This podcast touches on a very different side of business than what we’ve been discussing in previous podcasts, so I can’t wait to hear what your thoughts are. Do you use storytelling in business? And if not, what keeps you from doing it? I want to find out!
Connect with Danielle Cook
Instagram: daniellechristine.C
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Episode edited by LJS Creative Services - Podcast Manager
